VIDAL SASSON. Biography of an eminent Barber
Vidal Sasson-a British hairdresser, entrepreneur and public figure.
The value of Sasson for philosophy hairstyles compared with the merits of Coco Chanel in the sphere of women's dress: he created a new standard of simplicity and harmony. Sassonu the idea to create hairstyles that do not require styling.
Vidal Sasson was born January 17, 1928 year in London in a Jewish family. His father was originally from the Greek city of Thessaloniki, and his mother was born in London, but her family was from Ukraine.
Sasson because youth did not participate in the second world war, but became a member of a group of 43, organization of Jewish militants, which broke up fascist meetings in East London after the war.
Deciding to link your life with hair affair, Sèsson in 1942 year began his career as a janitor in a London Barber, then after the peace, he decided to enroll in Barber School.
Graduation Sèsson some time worked in small saloons, until in 1948, he had not traveled to Israel, where he participated in the struggle for independence of the State. It is not thought that she would return to London until he received a telegram from his mother, which referred to the death of her stepfather and her request for his return.
Back in England, Vidal Sèsson joined salon in Central London, where he worked successfully with clients whose numbers started growing day by day.
In 1954 year Sèsson opened his first salon in London, named "Raymond". Announced himself loudly Sèsson in 1957, the year after it created hairstyles were on the podium, where they were first introduced mini skirts. Show of designer Mary Quant created a furor, a young hairdresser became known as "Chanel hairstyles."
Real fame came to him in 1950. It was called an innovator in the world of hairdressing. It is invented by cutting such Sasson as "Bob", "disaster", popular in the Soviet Union.
Even in the 50-IES with the hair was taken to treat as with especially harmful substance, which in no case will place: hair curled, stacked, poured varnish or briolinom and gave her hair a form which never would have kept unprocessed hair.
Vidal Sasson first guessed to use natural hair quality: their resiliency, the ability to kudrâvit′sâ. At 65, when the whole of America was at the mercy of the hairstyles a la Dallas and client were "implanted" in chemistry and Hairspray, Sassoon in New York opened its first showroom in Manhattan.
Among his clients were many celebrities-model Twiggy, singer Mireille Mathieu. In the early 60 's in his Salon looked Beverly Adams, who less than six months later became his wife.
Beverly threw everything and within 13 years, their marriage was a permanent PR Director in the company of her husband. She, being a well known figure in Hollywood, working with Elvis Presley, Dean Martin and Mickey Rooney, glorified the husband's name among their American friends and colleagues. Get a haircut at Sasson was the case extremely prestigious.
With his easy hand on the head of the Hollywood actress Mia Fèrorou appeared superkorotkij "Bob", asymmetrically on this day included the top lists of the best haircuts of all time. Haircut did not require the use of any means, the installation looked like it naturally fresh and fashionable. It was then that arose the famous formula called "Wash and Go" or literally, "My and go" in a nutshell, reflecting simplicity hair care. Under this name is known worldwide for the eponymous shampoo 2-in-1.
His famous "geometric haircut"-short "swing" hairstyle-he brought to perfection during the 9 years. In this period developed its basic varieties: "symmetric", "asymmetric", "Bob" and the world famous "five-pointed" haircuts. It took years and indigenous social changes to magic formula "Strigi-and-wear" ("Wash and wear") caught on, and in hairdresser's art originated the term "sassoirovanie" ("sassooning"), marking the full cycle of customer Coddling on Vidalu Sassonu-from a heart-to-heart conversation, sometimes for more than an hour, before washing, painting, cutting and styling hair.
In the 80-ies the Barber leaves the UK and moved to the United States, where his skill appreciated, and his name soon appeared on cosmetic products company Procter and Gamble-& became popular all over the world. In addition, in the year 1984 Sèsson became the official stylist for the Los Angeles Olympics.
In the United States today there are 26 Sassoon salons and 11 academies of art of hair care. Hand dryer is his invention.
Hair shampoo corporations Procter Gamble & "was produced under his name. However, in the year 2003 began a process against Sasson Procter Gamble "&, accusing the company that are not actively promoted" Vidal Sasson "on the market in favor of another of its product, Pantene. In 2002 year Sasson salons was sold to Regis Corporation.
For the year 2004, according to press reports, Sasson was no longer associated with the brand that bears his name.
Sasson and his wife divorced in 1980 year. They had four children, including usynovlënnogo children. One daughter, actress Kate Sasson, died from a drug overdose January 1, 2002 year.
Sasson was the author of several books, including "A Year of Beauty and Health", co-written with ex-wife. He also participated in the television series "Your New Day with Vidal Sassoon" at the end of the 1970-ies.
In the early 1980-ies Sasson sold his business and engaged in philanthropy and social activities. In particular, Sasson founded the International Center for the study of anti-Semitism, which bears his name. Sasson also participated actively in the programmes of assistance to victims of Hurricane Katrina, which caused considerable damage to the year 2005 in New Orleans.
In 2009 he was awarded the order of the British Empire (Commander).
Vidal Sasson died on May 9, 2012 year in Los Angeles. According to press reports, the cause of death was natural. According to some stylist ill leukemia.